Aug 21, 2008

The Keys of a Killer Presentation

Reporting the Start U SFO event celebrated on the 14th August at the DLA Piper in San Francisco.
Speakers:
  1. Scott Milener, CEO, AdRocket – more than 15 years of experience leading technology businesses
  2. Bob Bozeman, Serial Venture Capitalist – Investment success included Google, PayPal, Ask Jeeves, AvantGo!, BrightMail and RedEnvelope
The Principals:
1. Self Confidence– Show off the team, board and advisory board
2. Express the motivations behind the opportunity
3. Pitch Effectiveness – NO MORE than 15 slides and 20 min!!

* Show in 5 words: what you are? What you solve? Why should the VC invest in you?
* Show the need and the concept ASAP – use GRAPHICS and finish with a DEMO
and some advises

4. Sizzle – tell the VC something that they will not expect
5. Practice – make a list of VCs and go to the best for you LAST!
* LISTEN the feedbacks
* Use FEEDBACKS to improve your presentation and pitch

6. Respect your Competition
* Reflect the reality – everything has competition! WHICH IS YOUR VALUE?
* Show that the opportunity is STABLE
* Panel the competition & YOUR CO.



7. Develop Board and Advisors
Board and Advisors are not the same→ but they are complementary
* Advisors are specialized and temporary
* Board Members are for ever

8. Know the Investor – what are they investing in? How do they screen?
Again, http://www.punctuative.com/vcdb/ can help you

9. Get an Introduction – it gives you priority, respect and feedback

10. Develop Traction – do not give up visiting VCs although any of them show to be interested in your opportunity

11. Be helpful - to close the deal and the due diligence & to understand the technology

12. Explain your current situation but look to the Future not the Past
Step 1 – Done!
Step 2 – In process
Step 3 – What’s next?
… have the EXIT mechanism in mind.

And prepare some Extra Slides for supporting the questions and the discussion
Good luck!
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Book recommendation: “Founders at Work” by Jessica Livingston (2007) - is a collection of interviews with founders of famous technology companies about what happened in the very earliest days.

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